A list of:
1. questions I've been asking myself before and after I started my business, combined with
2. things I should be thinking about, but so far haven't bothered to think about, but I'm thinking of thinking about because I think they're important.
for the list in Japanese)
＜What is it that you want to do?＞
What do you want to do? To sum it up in one word?
Why do you want to do this?
Do you feel passion for that cause? Should you?
What DO you feel passionate about? Shouldn't you be doing that instead?
Do you HAVE to set up a company? Does it HAVE to be a business? Do you HAVE to be an entrepreneur? Can't you achieve whatever you want to achieve WITHOUT setting up a company?
I hope you aren't just an "entrepreneur wanna-be".
How do you define "entrepreneur"?
What do you want to do? To sum it up in one word?
Is that really what you're going to do, or is it actually something else? (Starbuck's LOOKS like a coffee shop business, but you could also say it's a "Third place provision business", or a real estate business)
How narrow/wide do you want to go? Why?
Which areas will/might you expand into in the future?
What is your vision? Your slogan?
Do you want to enter an existing market, or create a new one?
How large is the market? Does it matter?
Is it an attractive market? Is it growing? Is it very lucrative?
What changes/trends do you see?
How will YOU change the market? What will happen to the market if you're successful?
What about overseas markets?
Who are your clients? Who are your "real" clients? Your REAL clients may not be te people you THINK are your clients.
Which clients will you target? Which clients do you not need?
Who are they buying from?
Why will they switch to you? What will make them switch to you?
Is there any way you can secure your clients? How do you make them loyal?
What problems are there in the current market?
Which one do you want to solve?
Do you feel passionate about solving that problem? Are you angry about it?
Are your clients unhappy about it? Should they be?
Do your clients realize that the problem exists?
Why does the problem exist?
Why hasn't anyone solved/tried to solve it?
What will happen when you solve the problem? Does solving the problem generate profit?
Who are the competitors? Who are the "real" competitors?
Who is similar to you?
Who do you want to be?
What are your competitors' strategies/strengths?
How will you differentiate? How are you unique?
What is your strength？
How will your competitors respond to you entering the market?
What makes your story compelling?
Should you be doing it if it's not compelling?
How can I force clients to use my services?
What hypothesis is behind your business?
After you start the business, how will you determine whether you were right or wrong?
How will I measure whether or not my strategy is working?
Which metrics will I use?
Is there anyone doing something similar:
- in the industry?
- in other industries?
Have they been successful? Why not?
Will you partner with someone? Who?
What will you outsource? Which part of the business do you NOT want to do?
What will you do if you fail? Define "failure".
What will make you give up?
Should you set phases?
What's your schedule? What will you do by when, achieve by when?
Why do you think you will succeed? What gives you the confidence?
Is your business based on expectations of future trends?
（For argument's sake) Do you want to M&A? Who?
Size. Big or small?
How will you use the web?
Who will you work with?
What skills should they have?
How will you hire them?
How will you attract/retain good people?
How much will you pay them?
Who will be your advisor(s)?
Who currently determines the prices? What is the pricing mechanism？
What prices will you set?
- High: How will you justify high prices?
- Low: How will you achieve low costs? Which value are you going to cut out?
- Average: If your service has an edge, why settle with average pricing?
What will you do if your competitors respond by lowering their prices?
Will you offer discounts? To who?
Do your clients want high quality, or is it just you? Will they pay for it?
How will you secure/improve quality?
If your service is going to be a brand, how will you create it? How will you protect it?
＜Sales & marketing＞
How will you advertise/sell/market your service? How much are you willing to spend?
Which channel will you use?
Will you get someone to sell for you?
Who will you source from?
How will you ensure quality?
How will you control costs?
Sales, costs → profits
Bullish, base case, conservative
Is it worth it?
How will you (personally) improve?
How will your team improve?
How will your business improve?
How much time do you want to spend on this?
How/when will your role change? Should it?
What kind of risks are there?
Are there any regulatory/structural issues making it difficult for you to operate, or preventing your clients from buying from you?
How will you mitigate the risks? Which risks can you NOT mitigate?
Which risks are you willing to embrace?
What do you need to do in order to be able to start the business?
What can you do in preparation to improve your chances of success?
How much money do you need? How will you raise it? How will you repay it?
After you start, how often do you want to review your business?
What items do you want to review?
Which KPI's will you track to monitor your performance?
Some items to review：
・What are you spending your time on? Is that OK? What to do?
・Are you progressing according to your initial schedule? If not, what to do?
・Is your strategy working? If not, what to do?
・What was it that you wanted to achieve?
・Do you need more people? Do you need to partner? Do you need to outsource? Both at the personal and company level.
What other items should you add to this list?
Which 5 questions on this list are most important to you? Which 3? Which 1?